Cultivating a Brand for Healing & Growth
Rebranding a therapy practice to reflect transformation, resilience, and joy
Cultivate Therapy Group
Cultivate Therapy Group is a therapy practice based in Dublin, California, offering in-person and online counseling across the state. Their team specializes in anxiety, trauma recovery, infertility and reproductive trauma, EMDR, betrayal trauma, and faith-based counseling. When the practice was ready to expand beyond a solo therapist model into a group practice, they needed a cohesive brand identity that reflected their values of growth, hope, presence, and integration.
The Challenge
As Mackenzie's practice expanded, the existing brand no longer captured the warmth, humanity, and sense of transformation she wanted to share. Her practice needed an identity that felt professional yet approachable - one that reflected the real, compassionate partnership she offers clients while positioning them for long-term growth.​
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The Solution
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Together, we built a refreshed brand identity centered on her guiding metaphor of cultivation: the intentional, sometimes messy, but always worthwhile work of growth and transformation.
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This work included:
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A new name and brand identity that signaled her individual practice's evolution into a group practice while staying true to her roots.
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Messaging that speaks with clarity and hope, inviting clients into the process of “cultivating joy and freedom.”
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A brand voice that feels warm, authentic, and approachable—reflecting therapy as both deep and life-giving.
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A visual identity with colors, typography, and design elements that feel organic and grounded, reinforcing their client-centered ethos.​
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The Results
The refreshed brand gave Cultivate Therapy Group the clarity and confidence they needed to grow while staying true to their heart.
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A cohesive, modern identity that communicates their mission with clarity and heart.
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Messaging that resonates with clients across life stages—from teens navigating anxiety to families healing after trauma.
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A strong foundation for expansion, supporting new team members and services without losing authenticity.
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Increased approachability and credibility, making it easier for potential clients to see themselves reflected and take the first step toward therapy.
​"I worked with Chrissy on a re-brand for my therapy practice. It was a stretching and informed process and she guided me each step of the way. As a business owner, I want my time and effort to go towards expertise in my industry, not the demands of a shifting marketing landscape. Chrissy has been a reassuring, strategic, and effective voice in marketing planning that makes sense for my business. She is grounded and knowledgable, and always respectful of how the right approach will align with the values of my business."
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— Mackenzie S., Founder
Clarify Your Marketing Strategy for Meaningful Results
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Take a break from reactive efforts and give your brand the strategic marketing planning it deserves.
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Email me to schedule a discovery call. During the call, we will review your opportunities and discuss the results you could achieve by partnering with Belmont Marketing Group.